During the last 30 years, I have worked with a wide range of international marketing-driven companies. Here is a selection of my previous projects.

  • Creation and implementation of cross-medial marketing campaigns in Germany, Austria and Switzerland
  • In- and on-pack promotions (packaging design, inserts, couponing)
  • POS campaigns
  • Negotiation of international licenses and cooperation partners (Lego, Hasbro, Ravensburger, Walt Disney, Nintendo, Sony Music, Burger King, Gillette, Oral B, etc.)
  • New Product Development
  • Website development and content management
  • Development of TV spots, print ads and posters
  • Briefing and coordination of international agencies
  • Qualitative and quantitative market research
  • Event Management
  • Budget planning and controlling

  • Brand repositioning and relaunch
  • Development of CD/CI 
  • B2B and B2C campaigns (brochures, print and radio ads, client events, cooperations)
  • Development of product literature
  • Direct Marketing (email marketing, newsletter)
  • Website development
  • Event management (trade fairs, trainings and seminars, company events) 
  • International project management

  • Relaunch of association website
  • Development of Logo, CD/CI and stationery
  • Event management
  • Support during relocation of the head office from Frankfurt to Brussels
    • Recruiting
    • Office space management
  • Development of communication strategy
  • Creation of newsletter

Other companies

  • The Boston Consulting Group (Strategy Consulting)
  • Halifax Bank of Scotland (Banking and insurance)
  • Lloyds Banking Group (Banking and insurance)
  • Bilfinger Berger (construction)
  • Reizwerk (Full service agency)



International Marketing Consulting


Petra Neckermann

3 Glocken Center

Bergstraße 49

69469 Weinheim

Tel: +49 173 8377402





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